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Monday, December 7, 2009

Selling Real Estate Using Twitter

By Jerome Pennix

At every real estate conventions, boot camps, or seminars the topic of marketing comes up. Someone will mention Facebook (that's a whole different story) which is always closely followed by a comment about Twitter. So... let's evaluate is Twitter worth it? If it IS worth it, how can you best use it for great results? First, lets look at just what Twitter is and what it can do for your marketing efforts.

Twitter.com is a site where an investor can create a profile and become a "micro-blogger" Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it - with one exception. Twitter only allows a subscriber to express themselves--0 characters at a time. So it's a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose "tweets" you are interested in, you can "follow" them - whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is "following" you. Now that you are aware of the basics, let's discuss making this a powerful and PROFITABLE tool for you.

Because the old adage "Out of sight, out of mind" is always true, you'll have to keep active with your "tweeting". You should post at least one time a day. Find information to say specific to real estate - information that other people will deem useful. If you just start putting info about properties you in your portfolio for sale, it probably won't get you as far as you desired. After all - when have you last opened and read an email from someone trying to sell you something?

When you give your followers something they can use or something they find fascinating (even if it ISN'T about the real estate industry) then you'll have a chance to maintain their attention. When you gain their friendship, they'll be more open to review what you have to say when you want to offer them something you've listed.

Twitter, like other social networking sites, is a great way to connect with people - just keep in mind that they're people and want to be treated like people. They aren't dollar signs. So connect! when someone follows you, send them a short personal message letting them know you appreciate it.

Remember that being real with others and giving thoughtful content is what Twitter is made for - the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you "Tweet", the larger your following will become - and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal - which, of course, means a greater opportunity for you to profit! - 23167

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